If you’re at NAB or will be, do not miss checking out the Dolby Glasses-Free 3D demo. “Wow” was the word that came to mind. And the extra special icing on this already impressive cake, it’s a 4K display. Dolby has been working with Philips Electronics on this 3D HD format and suite of technologies designed to deliver full HD 3D content to 3D-enabled devices, including glasses-free displays. Along with the impressive 4K Glasses-Free 3D demo, they showed how the Dolby 3D “special sauce” can improve the 3D viewing experience on other devices as well, demoing the tech on LG Optimus 3D and HTC EVO 3D smartphones.

The aim with Dolby 3D is to improve the overall 3D viewing experience by automatically optimizing content for specific devices and screen sizes, eliminating the “sweet spot” and allowing a wider viewing area so all viewers get the optimum balance of comfort and 3D effect where ever they sit.

Dolby does this using a pixel-accurate conversion/multiview-rendering module they say creates the most “depth-accurate” 3D video for glasses-free (autostereoscopic) displays. Another very cool feature of Dolby 3D is it’s ability to allow the viewer to adjust the volume, so to speak, of the amount of 3D. A user can dial in how much 3D there is on the display tailoring it to their taste. So if they really want things to jump out of the screen, or if they want to dial it down for less eye fatigue. Dolby 3D also promises “state-of-the-art” 2D to 3D conversion.

You can learn more at dolby.com/glassesfree3D.com