Can you say left field. As far as unexpected NAB announcements, Blackmagic Design might take the prize. On Monday Blackmagic Design, makers of post-production editing and engineering hardware and software, announced their new 2.5K Cinema Camera. The Blackmagic Cinema Camera uses an APS-C size 15.81mm x 8.88mm CMOS sensor, built in SSD recorder, compatibility with EF and ZE mount lenses, LCD touchscreen monitoring plus metadata entry, in a compact hand held design. The Blackmagic Cinema Camera supports native 2.5K resolution using the CinemaDNG format as well as 1080HD recording into ProRes and DNxHD. A wide dynamic range of 13 stops is captured when recording 12-bit DNG files, capturing detail in shadows and highlights and allowing more creative decisions during color correction. And speaking of color correction, the Blackmagic Cinema Camera is priced at $2995 and comes with a full copy of UltraScope and DaVinci Resolve color grading software.

Learn more about the Blackmagic Cinema Camera at


UPDATE: Thanks to Robert Lam and Will Turner for pointing out that the sensor is actually slightly smaller then APS-C.